Full time
Bulgaria, Sofia
Posted 1 месец ago

We are looking for You to join our growing team!


  • If you are an Experienced Paid Social Specialist;
  • If you have e-commerce experience;
  • If you have digital marketing experience;
  • If you have a minimum of 2 years of experience in a similar position;
  • If you excel in task execution and are always on top of your To-do list;
  • If you are resourceful, executive, and a problem solver;
  • If you are excited to lead a whole team of account managers and services consultants;
  • If you are willing to grow our operations on an international scale;
  • If you want to be “above average” and you are extremely ambitious.

Then keep reading!
Our new team member will initially be a part of our Marketing team in our Sofia office.

We believe that remarkable results are achieved with a remarkable team, and a remarkable team is well-educated, well-motivated, and well-cared for.

As a potential member of our team, you can take advantage of the following opportunities and benefits:

  • A starting monthly NET salary of 4 000 BGN;
  • 5 000 BGN NET after a successful probation period;
  • Modern company office in the center of Sofia;
  • Additional health insurance;
  • Participation in paid pieces of training relevant to the job position paid and relevant industry events;
  • Multisport card;
  • Company laptop & phone;
  • 30% discount from the investor’s various other businesses – such as children’s clothing stores, etc.;
  • Free health check-ups in Ayurveda clinic Sofia, with a 50% discount on all therapies and medications;
  • Free sweets and soda in the office.

Last but not least – we maintain a friendly team culture that encourages continuous professional learning and team collaboration.

NEXT BASKET is a technology company that develops a next-generation online store platform that allows a person to start, manage and grow an online business without expert knowledge.

Our 5-in-1 platform consists of: 

Online store software + ERP system + Warehouse fulfilment software + Own warehouses + E-commerce services performed by our team of experts.
The platform’s software has been developed according to best practices and can be described as one of the most efficient and secure e-commerce solutions worldwide.

We utilize a microservice infrastructure to ensure a load time of less than a second, and this also enables the platform to stay current in the niche of high-level e-commerce solutions.
NEXT BASKET offers integrated solutions for warehousing and product handling, logistics, a call center, marketing, photography, product description creation, SEO, business and accounting services, and a lot more services needed to successfully run an online store.

Our values are fundamental to building our goals, mission, and overall development strategy.

In this sense, NEXT BASKET’s core corporate values are:

  • A customer-centric approach where the needs and requirements of our customers outweigh our own;
  • An open, courteous, and supportive attitude towards the customer, full of understanding and full cooperation;
  • A collegial relationship based on honesty, integrity, fairness, respect, and cooperation;
  • Realistic estimates, achievable promises, and zero misleading information both within the company and concerning the customers;
  • Flexibility, adaptability, and willingness to implement change when necessary;
  • Innovation is an integral part of our work culture and long-term vision for our company.

Finally, NEXT BASKET is an employer that cares about the training and development of its employees. We will ensure that you are continually upskilled, invest in your talents and encourage your development in harmony with your interests.

Our vision is to be the business partner of choice, offering our customers and business partners unparalleled products while caring for the environment.

Our mission can be summarized as follows:

  • To be of service to our customers and business partners;
  • To bring added value to our customers and business partners with every service and product we offer;
  • Taking all necessary steps to protect the environment and implement ESG’s best policies to date.

If you relate to our goals and the path to achieve them, continue reading to understand your role in our company.


  • Support the implementation of our paid marketing strategies in the social media channels – Facebook/Instagram, TikTok, Snapchat and LinkedIn;
  • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, Facebook Insights sources reports and TikTok Ads reports;
  • Execute paid social optimizations, including ad copy tests and audience management, bid adjustments etc.;
  • Implementation of a campaign to ensure all timeframes and budgets are adhered to;
  • Assist in the strategy development, and execution of B2C and B2B paid social campaigns;
  • Participate in brainstorming sessions;
  • Identify new opportunities for clients both internally and externally;
  • Work with cross-functional account teams, including tech, creative, research, analytics, and trafficking, to see campaigns through to completion;
  • Manage junior staff with training, project prioritization, and client deliverables;
  • Develop and implement search test strategies (inclusive of, but not limited to, bidding, copy, positioning, etc.);
  • Analyse weekly campaign results, optimize programs and execute client status reports;
  • Provide oversight, manage, and be able to generate weekly and monthly client reporting for all primary metrics, goals tracking, revenue tracking, and other paid social initiatives;
  • Collaborate with other marketing teams as well as manage an executive to deliver performance vs target;
  • Develop test plans to test and refine campaigns continually;
  • Collaborate with all agency members to ensure the online acquisition marketing is in line with the overall marketing strategy;
  • Build relationships with key external partners such as META to improve the new client experience and ensure we take advantage of all competitive opportunities in the industry;
  • Proactively taking the lead on driving the strategic direction of the channel by identifying, recommending, and testing the latest platform updates, technologies especially around automation, ads, and landing pages to ensure we are driving the highest conversion rate to deliver new growth;
  • Drive the creative strategy, including copywriting for paid social continuously improve ad performance like click-through-rate and conversion rate from campaigns;
  • Develop creative, innovative approaches to reach target audiences and hit success metrics strategically;
  • Collaborate with agency teammates to maintain a consistent brand voice and message across all paid programs;
  • Craft landing pages and lead-gen forms for our partner’s content to distribute through relevant paid programs;
  • Coordinate, supervise, and inspire members of our paid social marketing team;
  • Monitor market intelligence and keep track of competitor movement and market situation;
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying;
  • Organizes internal and external training sessions for the team and other persons indicated by the direct manager;
  • Attend marketing conferences and educational programs.


  • You will manage the day-to-day partners request and consulting;
  • You will perform various tasks and projects related to our services department;
  • You will assure quality, delivery and efficiency of services on a daily basis;
  • You will be improving account managers and services consultants performance.


  • 2+ years of experience in paid social media experience (PPC execution);
  • A proven track record of successful marketing campaigns;
  • Proven experience in managing significant budgets on social ad accounts;
  • In-depth knowledge of the various paid marketing channels and technologies, including retargeting and social network advertising (Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest and more), and content distribution and placement networks;
  • Hands-on experience in handling marketing budgets and forecasting/reporting results;
  • Proficiency in managing moderate to large-scale PPC accounts in a variety of different business verticals;
  • Extensive experience with website analysis using a variety of analytics tools including Google Analytics/GA4 as well as internal reporting tools;
  • Complete understanding of bid management systems/practices;
  • Retail, eCommerce, or agency performance marketing experience is preferable;
  • Strong proficiency in MS Excel/Google Sheets;
  • META certification is a plus;
  • A leader with both technical and analytical capabilities, and with a passion for data and uncovering trends;
  • Adept at using spreadsheets for forecasting, analysis, and optimization;
  • Good communication (written and verbal) and interpersonal abilities;
  • Excellent organizational and time management skills;
  • Critical thinking and problem-solving skills;
  • Ability to work with stakeholders at all levels;
  • Team player – dependable, respectful, and communicative;
  • Fun & positive attitude;
  • Personal experience in e-commerce;
  • CEFR level of English corresponding to at least B2;
  • BSc/BA in business administration, marketing, advertising, communications, or a similar relevant field is a plus;
  • Additional marketing certifications are a plus.



If all this sounds like your new job role and you are ready to take on this opportunity, please apply with an up-to-date CV.

We’d love to meet you, learn more about you and grow together with you!

We would be grateful if you could also attach a cover letter.

Please note that only shortlisted candidates will be contacted for the further selection process.

We consider all applications confidentially.

Your personal data will be processed following the company’s privacy policy and per the Data Protection Act for the purposes of this recruitment.


Job Features


Digital Marketing Team



Paid leave


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